Nesto Hypermarket has opened its 47th outlet in Shaqra city, Riyadh. Mohammed bin Saud Al-Hilal, governor of Shaqra, inaugurated the outlet.
It is the fifth outlet of the retail chain in Riyadh. Nesto is famous for providing the best quality products at affordable prices — lowest in the city. Nesto has added more value to customers’ spending by offering various promotions and discounts.
The opening ceremony was attended by Abdullah Mohammed Al Qasem, member of local council of Shaqra and former governor of Huryimila, Col. Fahad Al-Yahya, director of Shaqra Police, Col. Abulrahman Al-Mojaly, director of Shaqra Civil Defense, Abdullah Al-Harbi, mayor of Shaqra, and other city notables.
“Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience,” said Noufal KP, a director of Nesto.
Focusing on quality, the group endeavors to ensure that there is parity in pricing structures between their retail outlets across the city.
Despite competition, Nesto ensures that the prices of essential commodities available at its outlets do not go beyond the reach of its customers.
The retail giant believes in “Customer First” policy. The group is planning to open hypermarkets in all the major cities of Saudi Arabia.
Nesto was established in 2004. Within a very short span, it has emerged as a leading retail giant with 47 outlets operating in the United Arab Emirates, Saudi Arabia, Bahrain, Kuwait and Oman.
The rapidly growing retail chain is owned and operated by Western International Group, which has a wide range of brands that cater to a cross-section of the market.