dubai - The biggest factory outlet in Dubai showcasing high end brands from all around the world, brands4u, has opened its doors to shoppers.

The soft opening was in the presence of Indian film actor, producer and entrepreneur Sunil Shetty.

Paul Raymond P. Cortes, Consul-General of the Philippines in the UAE, officially inaugurated brands4u in the presence of dignitaries from diverse fields.

Speaking to the media during the inauguration, Vijay Samyani, managing director and founder of brand4u, said: "The UAE is the region where people always get inspired by trends. They are always looking for an opportunity that will provide a chance to have one-on-one meeting with their brands of desire. So we believe brands4u would open a wonderful shopping platform for them."

Kamal Lalwani, general manager, added: "We are very excited to offer value-based shopping experience to our customers at brands4u outlet. It is a destination store in the heart of the city, where shoppers get multiple brands under one roof at discounted prices. Mainly we chose this season as shoppers get an opportunity to shop leisurely before the chilled waves of winter hit."

"Our mission is to introduce various luxury brands to customers with an extremely rock bottom price range. We provide a unique shopping experience by offering great product ranges and decent value for money," added Samyani.

Source: Khaleej Times