Amazon and Souq.com confirm the official completion of the acquisition of Souq.com by Amazon. As the first step of integration, customers can now log on to Souq.com using their Amazon credentials.

Joining the Amazon family enables Souq.com to continue to bring even more products and services to customers in the region and further expand "Fulfilled by Souq" to empower sellers.

"It is an exhilarating time for the e-commerce industry in the region. Together with Amazon, our goal is to offer our customers the widest product selection, great prices, improved delivery times and first-rate customer service," said Souq.com CEO and Co-founder Ronaldo Mouchawar. "Integration of Amazon's technology and global resources with our local expertise will help us to offer a great service to our loyal customers."

It's official: Amazon to acquire Souq

"We are excited to be able to provide our customers in the Middle East with the benefit of easy access to Souq.com using their Amazon credentials. We are working to quickly integrate Souq.com and Amazon capabilities, in terms of both customer experience and fulfillment, to provide an ever-improving shopping experience for customers in the Middle East," said Russ Grandinetti, Amazon Senior Vice President, International Consumer.

Amazon and Souq.com are seamlessly moving into the next phase of the integration to bring more products and offerings to the region's customers even faster.

Source: Khaleej Times