A loved one is trying to manipulate you. Buying them an expensive gift won't improve your relationship. If you're going to become closer, you must spend quality time together. You tend to get wrapped up in your own concerns and forget the outside world. When this happens, your nearest and dearest feel snubbed. Instead of getting defensive about this behaviour, work to change it. Demonstrate an interest in the hopes, dreams and fears of your friends. They'll respond with the warmth and affection you desire.