The Dubai Electricity and Water Authority, DEWA, organised a Back-to-School campaign at KidZania, Dubai Mall, as part of its ongoing efforts to raise awareness among children about rational consumption and conservation of natural resources.

The activities included workshops on colouring and sand painting, solar home installation, in addition to competitions and prizes. DEWA’s cartoon mascots, Noor and Hayat, took part in the event and attracted many children, who participated enthusiastically in the activities and competitions.

"DEWA organises various environmental programmes, initiatives, and awareness campaigns to raise a conscious, educated and capable generation. The youth of today are the leaders of tomorrow, and the cornerstone of the sustainable development process, adopted by the government of Dubai, under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai. All of our rationalisation initiatives aim to establish a culture of rational consumption in society, as part of the Demand Side Management Strategy to reduce consumption by 30 percent by 2030," Saeed Mohammed Al Tayer, MD & CEO of DEWA, said.

"DEWA organises awareness campaigns and programmes throughout the year, as part of its efforts to promote the concept of resource consumption. DEWA aims to make rational consumption a culture and a daily behaviour amongst all members of society, through simple steps at home, school, work, or university. The events, organised by DEWA, have proved the importance of the contribution of all members of society in supporting the national and global efforts to limit the effects of climate change and global warming, to promote the sustainable development of the UAE, and preserve natural resources and ensure their sustainability for generations to come," Al Tayer added.

Khawla Al Mehairi, Acting Executive Vice President of Strategy and Government Communications at DEWA, noted that the awareness campaign at KidZania supports DEWA’s strategy to encourage everyone to use natural resources responsibly, and promote environmental awareness and green practices.

Source: Wam