The global investment company Dubai Holding announced today the launch of Sandstorm, an exciting obstacle race open to all fitness levels and backgrounds, under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council.

Sandstorm is set across 5km and 10km distances through four terrains - rock, sand, water and mud with more than 30 unique obstacles that blend perfectly into a backdrop of sand dunes, lakes, greenery and wildlife right in the heart of Dubai’s desert landscape.

The first edition of the race will be held on 27th January 2017 at the Al Qudra Lakes, within the Al Marmoum Conservation Reserve Dubai.

Designed by an award-winning team of international course designers, the course features more than 30 and 40 unique and challenging obstacles for the 5km and 10km races respectively. Sandstorm will also include a dedicated Race Village facility, which will offer a range of entertainment and leisure activities for race participants and families.

Commenting on the launch, Vice Chairman and Managing Director, Dubai Holding Ahmad bin Byat said, "Dubai Holding is pleased to launch the UAE’s largest obstacle race - Sandstorm, an exciting obstacle challenge that takes advantage of Dubai’s unique energy and landscapes. Sandstorm marks the onset of 10th year anniversary celebrations of Dubai Holding Corporate Wellness Programme. It also underscores our organisation-wide commitment to supporting initiatives that encourage health and well-being in a variety of forms, from simple healthy eating campaigns to organising and participating in national competitive events."

He further commented, "We are very encouraged to see growing interest and enthusiasm for Sandstorm, and we look forward to welcoming participants from across the UAE and beyond to participate. Sandstorm demonstrates Dubai Holding’s commitment to preserving the UAE’s natural environment, while encouraging sustainability by promoting eco-awareness with minimal environmental impact."

Registration is now open for participants of all fitness levels. Sandstorm is a fun, and achievable course, staffed by qualified professionals. To ensure the safety for all involved, full risk assessments have been completed by qualified experts, and trained marshals and first aid personnel will be onsite throughout the event.