Elegant website Milan - Arabstoday Versace announced the launch of its online flagship store at www.versace.com, which went live worldwide. The store features all of the Versace product ranges from clothing to fragrances, handbags to small leather goods, home ware to shoes, and of course, the entire new world of Young Versace. Combining state-of-the-art technology with Donatella Versace’s personal and distinctive rock aesthetic and spirit, the Versace e-commerce project demonstrates the House’s commitment to dynamic and pioneering development in the digital sphere. “Versace is all about boldness and glamour so I am thrilled we are able to convey this with our new e-commerce site,” said Donatella Versace. “Online shopping has never been so sexy and fun!” Gian Giacomo Ferraris, CEO of Versace, added, “There is growing excitement around the Versace brand, and we can’t open stores fast enough. That is why I’m so excited that a lot more people will have access to the world of Versace. We have ambitious roll out plans, as we intend to make our products accessible to most of the world in the next 12/18 months. Stay tuned!” The new web site reflects the Versace vision and universe. This is a dynamic, innovative content-driven site and as such it is unmistakably Versace. The spirit of the brand is conveyed principally through the signature of its Creative Director, Donatella Versace. Her personal input is evident everywhere, from a “Donatella’s Hot Picks” section, her quintessential style selection from the Versace collections to “My Versace” where she invites visitors to create their own collection. A trip to the site will feel like a visit to a real-world Versace store, enriched by the possibilities offered by the digital experience. The web design is inspired by the new architectural concept for the Versace flagship stores by architect Jamie Fobert, which will be unveiled with the opening of Versace’s new SoHo boutique this October. Key features from this concept that will be included in the on-line store include the mosaic background pattern (the defining characteristic of the floors of the stores), and graphic elements such as circles, squares and bold colours. This online aesthetic language links the website unmistakably to the universe of real-world Versace, a fusion of Donatella’s future-driven spirit and energy, and the heritage of the House founded by her late brother, Gianni.