London - Arab Today
Scottish fashion designer Christopher Kane London - Arab Today Kane will open his first store on Mayfair\'s Mount Street before the end of 2014. After Kering invested heavily in the hotly tipped Scottish designer earlier this year, rumors have been swirling about Kane\'s debut store. Now the news has finally been confirmed: the designer will be setting up a permanent flagship in London\'s fashionable West End. \"This is an incredibly exciting time for us,\" said Kane. \"To have our own retail space gives us the chance to showcase our collections and to really express our vision. To open in London first was really important to us as this is where our label was born.\" The 31-year-old\'s critically lauded collections received a business boom when French luxury giant Kering took a 51-percent stake in the label earlier this year. The store is the first step in a wider expansion of the brand expected to encompass accessories collections and expanded lines. \"This is the first step in a new chapter for the Christopher Kane brand,\" said Alexandre de Brettes, the brand\'s CEO. \"London is a powerful retail centre so our store will become not only a destination for a global consumer but an incredible marketing platform for the brand around the world.\" \"Christopher and Tammy absolutely fell in love with the space on Mount Street and I cannot wait to see their creative division for what I am sure will be an extraordinary retail experience,\" added de Brettes. Earlier this month Kering announced it had also taken a stake in Franco-American designer Joseph Altuzarra\'s namesake label. Source: Relaxnews