David Beckham has unveiled the launch of his first global grooming brand, HOUSE 99, a complete collection of 21 innovative products. The launch was created by David Beckham in partnership with L’Oréal to provide all the tools men need to experiment with their look in order to express their own evolving style and unique identity. HOUSE 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look. This new grooming brand will launch in the UK, exclusively at Harvey Nichols, on 1 February 2018, and will roll out to other British retailers, and in 19 countries, from 1 March 2018.