Thousands of UAE citizens, residents and visitors today helped set a new Guinness World Record for the longest line of photographs ever gathered.

The record-breaking line of photographs measures 1655.192 meters (i.e. more than 1.5km) long, and is on display in the atrium of Dubai Festival City. Thousands of UAE citizens, residents and visitors took part in the attempt, which was part of a partnership campaign between Procter & Gamble and Carrefour, which is operated by Majid Al Futtaim.

Carrefour customers shopping at the brand’s stores at either Mall of the Emirates and Dubai Festival City between 30th July and 9th August were given the opportunity to be part of the new Guinness World Record by submitting a photograph of one of their happiest memories. More than 10,850 photographs were donated by members of the public and visiting judges from the Guinness World Records today verified on-site that Dubai is the holder of the new world record. The photographs will be on display at Dubai Festival City until 16th of August.

Commenting on the new world record set in Dubai today, Talal Omar, Guinness World Records Country Manager, MENA, said: "Families and children have always been at the heart of Guinness World Records and we take great pride to be a part of this unique and memorable experience that showcases moments of happiness shared by families and loved ones. We are always keen in bringing an ‘officially amazing’ experience to our core audience, and what better than to deliver the experience in a manner that expresses joy for moments of togetherness through the ‘Great Moments’ campaign."

Source: Wam