Dubai Holding, the global investment holding company, and the UAE-based action sports brand, XDubai, have announced a new partnership that will encourage people across the UAE to pursue an active lifestyle with a choice of three fitness events every year for the next three years.

Coinciding with the inaugural Dubai Fitness Challenge, the announcement also marks the 10th anniversary of Dubai Holding’s award-winning Wellness Programme, which is designed to promote fitness among the Group’s staff, their families and the wider community.

Commenting on the partnership, Edris Al Rafi, Chief Executive Officer of Dubai Holding, said, "Health and wellness is not just something we say, we live and breathe it at Dubai Holding. Our partnership with XDubai extends this philosophy even further, strengthening our commitment to forming fitness-focused partnerships, and sharing our belief in health and well-being to more people and in more unique ways."

This partnership will introduce new events and activations at iconic destinations and communities across Dubai Holding’s extensive portfolio. Among the new events that UAE residents and visitors can look forward to is XYoga, which, following an exceptionally successful first event in early 2016, is set to become an annual mainstay for yogis of all levels. With details on the 2018 XYoga event to be released in due course, yogis can expect yoga as delivered by XDubai classic poses and movement delivered in locations and in ways never seen before.

The partnership will also encourage people to push the limits of what is possible with not one, but two annual Spartan Races including the first Middle East Championship set to take place on10th November, for the first time in a new race location, Hatta. Upcoming Spartan Races will feature new obstacles and participant categories.

Mohammed Javad, General Manager of XDubai, said, "With their strong focus on grassroots health and wellness, Dubai Holding is an ideal partner to relaunch XYoga and together, ensure the longevity of the XDubai Spartan Race. With Dubai Holding’s support, we will offer both residents and visitors at least three unique events annually and in the process, further, boost Dubai’s growing wellness and fitness culture."

The news was marked today with the online release of an inspirational film, #MakeYourMark, which celebrates the new fitness events that will take place under the partnership. This film depicts athletes in iconic Dubai Holding locations such as the Dubai Holding Headquarters, Jumeirah Burj Al Arab, Jumeirah Beach Residence and the Dubai Design District.

"We are excited for Dubai residents and visitors to see where this partnership with Dubai Holding will allow us to take some of the emirate’s most-loved and unique events. Like anything we do, these events will be nothing less than exceptional," Javad added.

Source: Wam