Ajman Tourism Development Department, ATDD, has announced the launch of a new annual award for palm farmers in Ajman.

The announcement was made at the 4th annual Liwa Ajman Dates Festival, which kicked off on Wednesday at the Emirates Hospitality Centre in Ajman.

Based on the directives of Sheikh Abdul Aziz bin Humaid Al Nuaimi, Chairman of the ATDD, the award, which will be introduced at next year’s Liwa Ajman Dates Festival, will be specifically focused on palm farmers in Ajman, recognising their outstanding contribution to society.

Saleh Mohamed Al Geziry, Director-General of the ATDD, commented, "We are pleased to announce this new award, which under the directives of Sheikh Abdul Aziz bin Humaid Al Nuaimi, serves to recognise the efforts of farmers in the region. In Ajman, we have a thriving agricultural industry and our farmers are our central to that success. The award, which specifically supports palm tree farmers in Ajman, is reflective of the Government of Ajman’s consistent efforts to support culture in the Emirate and will celebrate their hard work, dedication and contribution to an industry which is intrinsic to the culture and heritage of the UAE.

"The award will be a valuable addition to the festival, which showcases the region’s rich heritage and traditions while promoting Ajman as a unique destination on the world map. The introduction of this new category is in direct response to the growing importance of the Liwa Ajman Dates Festival and its importance in highlighting the Emirate’s rich heritage.

"Set to attract more than 10,000 visitors, the festival is off to a great start and we are confident that it will be one of the most successful yet. It is a major event for Ajman and a unique way of showcasing what makes the Emirati heritage unique, while boosting tourism in line with the strategic objective of promoting Ajman as a safe family, business and tourist destination," Al Geziry added.

Held under the patronage of H.H. Sheikh Humaid bin Rashid Al Nuaimi, Supreme Council Member and Ruler of Ajman, the Liwa Ajman Dates Festival is now in its fourth year, celebrating the country’s rich heritage and traditions, as well as providing residents and visitors with a unique opportunity to learn more about the importance of date palm trees, the farming industry and types of produce grown in the country.

Source: Wam