Africa is an ambitious project strongly supported by King Mohammed VI, says Youssef Amrani, chargé de mission at the Royal Cabinet. It is a project based on the principles of shared growth, common wealth and innovation, and reinforced by an African pragmatic and promising policy in line with the new realities of the continent.

“This is a definite royal vision, which mirrors the Sovereign’s commitment to the emergence and development of our continent,” Amrani said at a conference organized by the Moroccan Association for Marketing and Communication (AMMC) in Rabat on Monday with the title “Moroccan firms in Africa: what strategies and what positions?”.

He stressed that Africa and Morocco have a common destiny and that “the African policy of the Kingdom, which was boosted by the Sovereign, constitutes a break with the classical schemes of cooperation.”

Amrani also said that, for Morocco, “Africa is a dynamic continent, which today represents the second area of global growth after Asia.”

“Morocco has always advocated the sharing of experience and cooperation to contribute to the strengthening of states’ capacities” in the continent, he added

Organized by HEM Business School’s research center, this conference took place on the occasion of the publication of HEM’s latest book: “Morocco, regional hub: South-South trade strategies”, which analyzes Moroccan investments in other African countries as well as economic collaborations within the continent.

Amrani was joined in the conference by Amine Mahmoud Redouane El Alj, the Executive Director of the Bank of Finance and Investment at Attijariwafa Bank, Khalid Baddou, the president of the AMMC, Caroline Minialai, a researcher at HEM, and Hanane Harrath, a journalist at Medi1TV.

Source :Morocco World News