The US National Football League on Monday kicked off a YouTube channel for games highlights, recaps and more online to viewers worldwide.
The channel at YouTube.com/NFL debuted just days before the championship Super Bowl game expected to draw a massive television audience for the American football league.
"Partnering with YouTube and Google provides the NFL unique access to millions of highly engaged fans through the global leader in video and search," league vice president of media strategy Hans Schroeder said in a release.
"We continue to see an insatiable appetite for digital video content."
The YouTube channel will not stream the Super Bowl live, but will deliver game highlights shortly after they happen and commentary from analysts.
"On any screen you watch YouTube, NFL's YouTube channel will bring you the sights and sounds this week in Arizona, from pre-game analysis to the highlights that everyone will be talking about," Google's Tim Katz said in a blog post.
As part of the partnership, NFL videos and news will pop up in Google search results, according to Katz.
More videos will be posted at the YouTube channel through the off season in what the NFL said would be a "uniquely packaged" programming schedule.
Programming will include in-game highlights, previews, recaps, news, analysis and fantasy football advice and other content from the NFL Network and NFL.com, according to the league.
Defending champions Seattle will face off against New England on February 1 in Super Bowl 49 at University of Phoenix Stadium in Glendale, Arizona.
Source: AFP