Abu Dhabi Media, one of the fastest growing, multi-platform media and entertainment organisations in the Middle East, launches a 24/7 HD action sports channel focused on live broadcast. In collaboration with IMG, Abu Dhabi Media welcomes EDGE Sport HD to the Abu Dhabi Television network making it the first English Channel in the group transforming the UAE sporting sector.

Commenting on the launch, Abdul Hadi Al Sheikh, Executive Director of Television of Abu Dhabi Media, said: "We are working seamlessly on ensuring the best content reaches its audience worldwide. We are focused on engaging the audience through unique programming and revolutionary content. In line with this, we are adding EDGE Sports HD to our television network which is focused on hosting the highest profile events targeting a very unique demographic."

The latest addition is dubbed the future of action sports and is set to transform sport media setting a new benchmark by brings over 900 hours of content and broadcasts over 500 live hours through 320 million households from 25 different territories.

"Our multi-platform offering is built around the fan; delivering the best content worldwide at a click of a button. We are focusing on keeping up with the trends today working towards setting trends tomorrow," Al Sheikh added. "Abu Dhabi Television network does work on bringing international brands to the region, but still works on incorporating the local flare into the content. The 24/7 fully HD channel is the fastest growing TV channel in action sports worldwide and holds the lowest repeat ratio in this genre," he concluded.
Source: WAM