MG Empower has been appointed to handle the press and publicity for skincare brand ÉLÉVATIONE. MG Empower will be helping the brand launch their first European boutique in London's Mayfair.

Founded in 2014, ÉLÉVATIONE is a contemporary skin care brand inspired by the Salvador Dali’s iconic surrealist piece “The Persistence of Memory” where melting watches convey the art of manipulating time. The ÉLÉVATIONE brand ethos disregards the rules of aging in a bid to visibly slow the hands of time.