The American international footwear company "Nike" released a short advertisement film amid its new marketing campaign dubbed as "Equality". The new ad was criticized by many people on social media, accusing Nike of hypocrisy. The ad starred LeBron James, American basketball player, Serena Williams, American professional tennis player, and other famous athletes such as Kevin Durant, Victor Cruz, as well as Megan Rabino.
viewers have accused Nike of having double standards by saying the factory workers producing the sports goods giant's products work in 'sweatshops' for 'low wage' in the ad which promotes the tagline, 'equality should have no boundaries'
The ad was narrated by actor Michael B. Jordan, and includes Alicia Keys singing Sam Cooke’s 'A Change Is Gonna Come.' 
'Is this the land history promised?' Jordan says at the start of the short film, before it pans down from above a basketball court to show James on the other side of a wire fence.
'Here, within these lines, on this concrete court, this patch of turf, here, you are defined by your actions.'Not your looks or beliefs.'Durant, as well as others in the video, are then seen painting a white line on the ground, as Jordan continues: 'Equality should have no boundaries.