David Beckham The rumours are finally laid to rest. David Beckham is indeed following in the footsteps of his wife Victoria by designing a bodywear line for H&M. Earlier in May Beckham told WWD: \"I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani.\"

Unlike other collaborations, however, this will not be a one-off project, with new products to be launched seasonally, and will be available from 1800 H&M stores in around 40 countries worldwide, Lamodadubai reported.  The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.

“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” said David Beckham.

“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally.”

“In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February,” the celebrity footballer added.

David Beckham sure is a lady-magnet; but will his collection appeal the men in the market they are targeting with this collaboration? We guess we’ll just have to wait and see.