In celebration of Hag Al Laila and to raise awareness of the U.A.E.'s traditions, du has released a new video that brings to light the customs practised at this time of year.
The video can be seen on du's social media channels: http://www.youtube.com/user/theduchannel, http://www.facebook.com/du and @dutweets on Twitter.
The TVC focuses on three characters: Abdulla, Amna, and Al Anood, and how they celebrate Hag El Laila in the traditional Emarati style. In addition to the three central figures, 20 children participated in the creation of the advert.
The music featured on the TVC was composed to give a modern twist to the traditional Hag Al Laila song, to appeal to all generations in the U.A.E.. du customers can download the song by calling 156 from their mobile phones.
Hala Badri, executive vice president brand communication du, said, "Our Hag Al Laila production brings the joy of the celebration into homes across the U.A.E., while also serving as an educational message for families who are unfamiliar with this tradition. As an Emirati company we are committed to preserving the traditions of the U.A.E., and spreading awareness of our customs amongst the varied nationalities that reside within our community.”
In addition to the launch of the TVC, du will spread the joy of Hag Al Laila amongst its staff and members of the community by distributing sweets.
Source: The Gulf Today