If you're flying to and from Dubai Airports and you've a long stop-over, we assure that you won't get bored.

As part of its improving customer experience, Dubai International (DXB) airport has tied up with ICFLIX to offer free movies and TV shows to passengers free of cost.

Content on ICFLIX is available in three languages: Arabic, English and French. The video-on-demand service is complimentary to all DXB passengers for an initial trial period of two months. Following this trial, Dubai Airports and ICFLIX will assess customer feedback and options for future services, Dubai Airport said in a statement on Tuesday.

"Dubai Airports is on a mission to engage more directly with our customers, and transform the airport experience for millions of travellers each month. We intend to lead the practical application of available digital tools to exceed customer expectations, across multiple points of their journey at our airports, and including demands for more variety within the airport experience.

Our continued investment in a superior Wi-Fi product (Wow-Fi) has ensured that our customers are connected with a free and fast service, and now we aim to enrich that platform with managed content and relevant messaging.

Thanks to our partnership with ICFLIX, travellers at DXB can now enjoy a wide range of streamed entertainment before and between flights, and this is a service which is completely free of charge to users," said Eugene Barry, Executive Vice President of Dubai Airports' Commercial and Communications Group.

Source: Khaleej Times