Soon to be announced by the UAE emirate of Fujairah is the launch of a new airline company later this week. This airline will start its operations early in 2012, The new airline would focus on regional services and act specifically as a feeder carrier for an unnamed existing airline in the Gulf region, chief executive Alex de Vos said. The carrier would not be a low-cost carrier, he noted, but would aim to provide as much of a full-service environment as its short-haul flights allowed. Earlier, the Fujairah airport hoped to lure low-cost airlines in a bid to tap into the UAE’s large migrant worker population and the Gulf’s budget domestic travellers. FIA currently caters for just 100,000 passengers a year. Fujairah is a strategic location and it is one of the last of the seven emirates to start growing. “Hence naturally it has a massive potential still unearthed in Fujaira, unlike Dubai which is nearing a saturatin point. Currently, any business traveller in Fujairah must drive at least one hour to an airport in Dubai or Sharjah to catch a flight say to Doha and one must be there two hours before departure. A new Fujairah-based airline, Al Hajjar Air, is set to start its services soon it business plan has been reviewed by the Fujairah International Airport and the Department of Civil Aviation. It will be a regional carrier, dedicated to connecting the GCC hubs Abu Dhabi, Bahrain, Dammam, Doha, Muscat, Riyadh, Kuwait, with a later expansion into the Levant states and the Indian subcontinent.