The Cyprus Tourism Organisation (CTO) has launched a new campaign, with the slogan ‘Cyprus in Your Heart,’ which is designed to put Cyprus on the international tourism map in 2011. Backed by a budget of Dhs99 million, CTO sees great potential to increase tourist arrivals in 2011. According to Alecos Orountiotis, CTO chairman, the campaign will promote Cyprus’ history and culture, friendliness and hospitality, its mix of modern and contemporary and the wide range of activities that one can enjoy by exploring the island.