UN Secretary-General Ban Ki-moon stated that there is no better way to learn about a new culture than to experience it first-hand. Tourism offers a wonderful connecting thread between visitor and host community. It promotes dialogue and interaction. Such contact between people of different backgrounds is the very foundation for tolerance. In his message on World Tourism Day (27 September), the Secretary-General declared that in a world struggling for peaceful coexistence, tourism can build bridges and contribute to peace. The theme of this year’s World Tourism Day, “Tourism – linking cultures”, highlights the powerful role of tourism in building international understanding and mutual respect. Tourism’s contributions to development also advance the cause of global solidarity. At a time of profound global economic uncertainty, tourism’s ability to generate socio-economic opportunities and help reduce the gap between rich and poor, is more important than ever. The UN Chief encouraged all involved in tourism to embrace the ten principles of the Global Code of Ethics for Tourism. These guidelines for sustainable and responsible tourism development, approved by the UN General Assembly in 2001, are based on the proven interaction between tourism and peace, human rights and understanding. The Secretary-General stated that World Tourism Day is an opportunity to reflect on the importance of tourism to global well-being adding that as we travel, let us engage with other cultures and celebrate human diversity. On this year’s observance of World Tourism Day, the Secretary-General urged for the recognition of tourism as a force for a more tolerant, open and united world.