At the IFTM-Top Resa fair, Air France is confirming an investment of several hundred million euros to reposition its products and services at the best possible level in the industry. With this first announcement, the Company, which has put customer satisfaction at the heart of its transformation plan, is illustrating the dynamic progress within the company to regain its position as world leader. On its long-haul network, Air France will be investing several hundred million euros to renew its First and Business class cabins and to make its fleet a reference in terms of comfort, service and in-flight dining. The Company is thus reasserting its ambition to offer a La Première service based around three values – excellence, attention to detail and choice. These investments, made possible by the agreements signed within the framework of the Transform 2015 business plan, will be used to redesign the La Première and Business cabins on board the Company’s Boeing 777 aircraft as from 2014. Air France has been keen to involve its customers in the process of defining future services. For several weeks now, a large panel of frequent travellers have been questioned about their expectations and opinions in an aim to determine the main lines of a more upmarket positioning of the Company’s products and services. As of this winter, Air France will be offering Business travellers a completely redesigned in-flight meal experience inspired by long-haul flights, more flexibility and more attention in Business and Premium Economy on the medium-haul network. From 2013, travel saver cardholders in Metropolitan France will benefit from new advantages: domestic flights will allow cardholders to access Flying Blue Elite and Elite Plus statuses more quickly and easily. Moreover, the Metropolitan France travel saver card will be extended to certain European routes with an adapted fare scale.    In 2013, Air France will offer all its customers a world exclusive digital press offer free of charge. This innovation will allow customers to download and store the day’s newspapers and magazines on their tablet or smartphone before their flight. Moreover, all customers will benefit from even more à la carte services and autonomy, throughout their trip. These investments on the medium and long-haul networks will complete the recent projects already praised by the Company’s customers: in 2012, Air France has inaugurated new infrastructures at Paris-Charles de Gaulle, including the largest lounge in its network, and has stepped up the cabin layout modifications on its long-haul fleet. “With this ambitious investment plan, we are illustrating our determination to place customer satisfaction at the heart of our strategy. Innovative initiatives will be introduced in the coming months to complement these projects. The entire Company is fully mobilized to reposition our offer at the best possible global level and regain our leadership position.” stated Alexandre de Juniac, Chairman and CEO. From : Air France.