Driven by the desire to empower women to make the best decisions for their children, Mona Ataya, CEO and founding partner of Mumzworld.com, recognised the importance of offering mothers both quality and value for money.

"After becoming a mother, I realised that there was no one-stop shop in the UAE where mothers could quickly and conveniently compare and purchase quality products for their children. As a mother, I did not feel empowered with choice and I was unsure of the right purchase decisions for my children. I had endless questions about what to buy, where to buy, how much to pay and who could help me. I spent a lot of time online researching which products were safe, what to read to my children and how to raise smart, contributing and happy kids. Once you educate yourself about what you should buy, the next question is where to find it," Mona says.

Mona, along with her co-founders, decided to fill the gap by launching Mumzworld.com, a comprehensive bilingual shopping and information portal for mother, baby and child products from newborns to 12-year-old children.

Source: Khaleej Times