GITEX Shopper was officially opened on Saturday by His Highness Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Culture and Arts Authority. The annual computer shopping bazaar features 160 retailers and brands, with an estimated 25,000 different gadgets and consumer electronics items on sale. 25,000 different gadgets and consumer electronics from the 160 participating retailers and brands. GITEX Shopper is taking place at the Dubai Airport Expo until Saturday, Oct 15. \"We are honoured to have H.H Sheikh Majid bin Mohammed bin Rashid Al Maktoum officially open the show today and lend his support to GITEX Shopper. In today\'s fast-changing technologically driven world GITEX Shopper offers the ideal platform for keeping abreast of the world\'s new launches, top trends and innovative advances. Our exhibitors have put together an unbeatable range of products and special offers and visitors to the show will not be disappointed,\" said Trixee Loh, senior vice president, Dubai World Trade Centre, organiser of GITEX Shopper. GITEX Shopper has attracted participation from leading brands such as Bose, Dell, Epson, Greensound, Hewlett-Packard, HTC, Intel, JVC, Lenovo, Nakamichi. Local retailers, including CompuME, du, E4U, E-City, EMAX, Etisalat, Geekay Games, iSTYLE, Jacky\'s Electronics, Jumbo Electronics, Plug-Ins, Sharaf DG and Virgin Megastore, are also out in force. \"GITEX Shopper presents us with the perfect platform to offer our consumers a personal experience. It is a key opportunity for consumers to interact with the full range of HP products while receiving in-depth information and expert advice on our latest innovations and how they can be used. GITEX Shopper is an opportunity for everyone to benefit - consumers, retailers and tech providers,\" said Salim Ziade, HP PSG general manager. \"GITEX Shopper has always been a great way to reach consumers belonging to diverse demographic groups. This year, Emax is all set to bring customers great deals on electronics, including those that have just recently arrived in the market. Emax represents more than 300 brands, with over 100,000 products across 20 plus categories. We have also been named a UAE Superbrand this year. Living up to expectations, we have decided to occupy a larger area at the show featuring unbeatable offers on photography, audio, IT, mobiles, accessories and video, among many,\" said Neelesh Bhatnagar, CEO of Emax. Tickets for GITEX Shopper are available at the venue, priced AED30, or online through Time Out Tickets and at selected ENOC/EPPCO outlets.