Mercieca has been appointed to handle the press and publicity for learn to swim programme, swim!. Founded by ex-Olympic and Commonwealth Games swimmers Steve Parry and Adrian Turner, swim! tasked the Camden based agency to create a brand identity for child only swimming centres across the UK. A new destination where kids can be taught to swim using the best in class techniques crafted by Steve and Adrian. The first swim! centre opened in Warrington at the end of 2017, with the ambition to open a further five locations over the next few years. Over 500 people signed up pre-launch - smashing the initial target by 50%.