Middle East edition of World of Watches (WOW) magazine launches this month.

The bi-monthly magazine will cover the latest in luxury watches and watchmaking, and is aimed at the region’s collectors and horology aficionados.

It is being published by Dubai-based Sports In Publishing as part of a licencing agreement with Singapore-based Heart Media.

Amin Domiati, Managing Director of Sports In Publishing, said: “WOW is Singapore’s most prominent watch magazine. Since its launch in 2001, the magazine has always celebrated the passion of watch collectors and watchmakers alike.”

The Middle East edition will have a circulation of 20,000, according to its advertising rate card, with 5,000 copies delivered direct to a select list of watch collectors in the region.

CEO of Heart Media, Olivier Burlot said: “We are thrilled to be associated with the dynamic Sports In Publishing team for the launch of WOW Middle East. With this additional 8th international title, WOW will further strengthen its clout across the Asian continent and reach out to new readers.”

Editions of WOW are also published in Hong Kong, Malaysia, Indonesia, Thailand, Vietnam and The Philippines, as well as Singapore and now the Middle East.