On its stand at the 75th Frankfurt Motor Show, PEUGEOT is unveiling new assets highlighting its ambitions and its move upmarket. The brand marks the event with the new PEUGEOT 308 and exhibits renewed 3008 and 5008 products; the BlueHDi models (exclusive Euro6 diesel emission control technology), HYbrid4 diesel-electric hybrid products, the 208 HYbrid FE demonstrator and the 2008 HYbrid Air Concept which all confirm Peugeot\'s technological and environmental lead, for today and for tomorrow. Finally, with the RCZ R, the Onyx Concept car and two 208 models already victorious in competition, PEUGEOT affirms that the emotion of the car will always be at the heart of its promise. New PEUGEOT 308: a refined design and the PEUGEOT i-Cockpit for unprecedented sensations The new PEUGEOT 308 stands out with the PEUGEOT i-Cockpit, consisting of a compact steering wheel for enhanced agility, an elevated positioned instrument panel for ideal reading of the information, a high centre console and a 9.7\" touch screen for intuitive driving. Still unheard-of in the segment, the Full LED headlamps are standard on the higher trim level models. In the space dedicated to the new 308 will be found the 308 R Concept, an ultra-sporty concept car, that radicalises the stylistic purity and identity of the production car. 3008 and 5008: continuing success In 2009, PEUGEOT launched; two distinct vehicles, with strong and complementary personalities. To continue the success, the 3008 and 5008 are exhibited in Frankfurt with their redesigned front face and technological headlamps. More contemporary and of the most exacting perceived quality, they adopt the new stylistic codes of the marque (floating grille, light signature, ...). Inside, they incorporate a centre console with laser engraving and new equipment: a reversing camera and full-colour head-up display. PEUGEOT: the technological and environmental lead In Frankfurt, PEUGEOT is exhibiting its new BlueHDi Diesel emission control technology on the new 308 and 508 SW. Combining exclusively SCR (Selective Catalytic Reduction) and the FAP (Diesel Particulate Filtration System) with additive, it reduces the nitrogen oxide (Nox) by up to 90% and optimises emissions of CO2 and fuel consumption while eliminating 99.9% of particles. Another major illustration of PEUGEOT\'s environmental lead position and the move upmarket is the HYbrid4 diesel-electric hybrid technology, introduced as a world first on the 3008 HYbrid4 then extended to the 508 RXH and 508 Saloon HYbrid4. However, to achieve, in time, the objective of an affordable production vehicle consuming just 2l/km, PEUGEOT is turning towards breakthrough solutions. So, with the HYbrid Air technology, a key step towards this objective, PEUGEOT establishes itself once more as a pioneer. The 2008 Crossover, a model intended for the international market, is the natural base for this new drive train which combines a petrol engine and compressed air in a technology of reduced cost, applicable from 2016 to the cars and light utility vehicles in the B and C segments and accessible to as many people as possible over the five continents. This new HYbrid Air drive train will be accompanied by innovations in other areas to achieve the target of 2l/100km. These complementary technologies are also explored in the 208 HYbrid FE demonstrator. To design it, PEUGEOT and TOTAL, partners since 1995, pooled the best of their expertise and took on an ambitious challenge which combines breakthrough emissions and driving pleasure:  The 208 HYbrid FE emits just 49g/km of CO2 - that is half as much as the very efficient 208 1.0-litre VTi – but yet it can accelerate from 0 to 100 km/h / 0 to 62 mph in just 8.0 seconds as the 208 GTI. The move upmarket and exclusive driving experiences The visitors will be able to discover another illustration of the Marque\'s expertise in terms of design and driving sensations. The exclusive RCZ R, a boosted performance version of the iconic RCZ Sports Coupé, will, from the beginning of 2014, be the most powerful production model in the history of the marque.Onyx,the Inspiration: in the great tradition of the marque\'s supercars, the Onyx supercar Concept will captivate the imagination of visitors to the Frankfurt Motor Show.Under its radical and sculpted silhouette of 4.65m, resting on 20\" wheels, the Onyx supercar Concept conceals the heart of an athlete: fixed on the carbonfibre body shell, the 600bhp V8 hybrid HDi 3.7-litre lies in the mid-mounted position, the 6-speed sequential gearbox and the suspension are the result of the exacting expertise of competition at the highest level. There is no doubt that the public will crowd around the 208 T16 Pikes Peak: 25 years after the first victory of Ari Vatanen in the mythical American trial, it is at the wheel of the now legendary 208 T 16 Pikes Peak, the latest version of the 208 (powered by a 3.2-litre V6 twin turbo, with 875 horsepower, 875 kilos, 0 to 100 km/h / 0 to 62 mph in just 1.8 seconds...) that Sébastien Loeb smashed the record for the 20km / 12.8mile ascent in 8\' 13\" 878. A human and mechanical endeavour which demonstrates the taste for excellence of an inspired brand. At the commercial launch of the 208 GTi, which revives the myth, three special 208 GTi PEUGEOT SPORT cars competed in the very demanding \'2013 Nürburgring 24 hour endurance race\'; equipped with a 1.6-litre turbo petrol engine with 300bhp the 208s won the triple in their category. One of them is exhibited on the PEUGEOT stand in Frankfurt. Source: Peugeot