Soapbox PR has been appointed to handle the press and publicity for professional skincare range, SkinSincere. This British brand was developed by beauty therapist Gemma Allies following her own struggle with eczema and sensitive skin. The range comprises ethically sourced, organic and active ingredients. The botanical blends are specially formulated to gently nourish sensitive skin without compromising on results. Products are available from SkinSincere.co.uk or for professionals from their salons.