Department store Selfridges has unveiled The Beauty Project, a new campaign whichaims to look at the the definition of beauty and what it means in today's society.Launching across all stores in London, Birmingham, Manchester and atSelfridges.com from today to 1 June, the initiative will be focused around sixthemes: Men and Beauty, Age and Beauty, Adornment/Extreme Beauty, Global Beauty,Androgyny and Natural Beauty. At the heart of The Beauty Project is The Salon wherebeauty topics are discussed and debated by experts including  The Guardiancolumnist Sali Hughes, Labour MP Diane Abbott, plastic surgery artist Orlan, interiordesigner Nicky Haslam, editor Dylan Jones, Times Magazine journalist RobertCrampton, former Apprentice and social commentator Katie Hopkins. The FragranceLab, an exclusive collaboration with trends forecasting consultancy, The FutureLaboratory, and fragrance manufacturer Givaudan, enables customers to create theirown fragrance, based on their physical presence and responses to stimuli andquestions. The experience is priced at £65, which includes a bespoke 50ml signaturefragrance. In addition, thousands of products and dozens of treatments and serviceshave been reviewed and edited, revealing: a Male Grooming destination; The TravelShop, featuring travel size beauty products; shaving destination The Rude BoyzBarber Shop; The Tattoo and Piercing Parlour; The Face Gym, a gym workout for the face which is based on the anti-ageing, energising and collagen-boosting fingermoves developed by the experts behind this new technique; and Beauty and theFeast at Selfridges’ Food Halls, where Selfridges’ food buyers have sourced sugar,gluten-free and dairy-free foods.