Beirut - Arabstoday
If you have a hair problem, Kérastase is the solution. One long-standing dilemma is the fading of colour from hair and it is evident that coloured hair is more challenging to handle than normal hair. Arab women with colour-treated hair look for a radiant long-lasting colour and special hair care, something that Kérastase promises to deliver with their pioneering products Chroma Sensitive and Chroma Cristal from the Reflection collection. Three factors cause colour fade in hair, namely: ·Mechanical stress: hair becomes permeable due to recurrent chemical treatments ·Daily external damage: hair loses its colour due to daily hair washing, sunlight, chlorinated water and pollution ·Unsuitable foam shampoos: Combined with friction from washing, the foam of traditional shampoos can affect colour fade over time Combat these problems with exclusive treatments using the elite new products in the Reflection Collection. The Chroma Sensitive is the 1st anti fading cleansing balm that washes hair without washing out your colour to prolong radiance. Boasting the Colour Protect system technology and devoid of sulphates, silicone and parabens, the balm is 25% cleansing base and 75% emollient base. Cleansing Base: ·The creamy texture of the cleansing balm does not create a foam ·Maximum respect for the hair shaft; less abrasion and friction Emollient Base: ·Hair is nourished with Vitamin E and anti-oxidant ·Hair is left soft and silky to touch ·Colour is radiant To add a crystal-like shine to your hair, use the leave-in, lightweight, shine-perfecting Chroma Cristal. Utilising the Bi-Phase technology, the Chroma Cristal: ·Protects colour from environmental assault and polishes the hair shaft for absolute shine ·Ensures ultra-fine diffusion of active ingredients for deeper penetration and a more even product finish Kérastase is renowned for their convenient hair treatments that start at the salon with the informed Kérastase hairdressers and can then be maintained at home based on their personalised advice. Similarly, the use of Chroma Sensitive can be alternated with your usual Kérastase homecare programme. Wash your hair with Chroma Sensitive, treat it with Pixelist and texturise with Chroma Cristal for intense radiance and shine. Committed to providing your hair with premium and tailor-made products coupled with ease, Kérastase Reflection is the answer to your hair colour dilemmas. Give your hair the gift of Kérastase Reflection and flaunt gorgeous and luminous tresses with longer-lasting colour.