Beauty brand Intelligent Nutrients has announced the launch of PureServe, a new three step regimen for colour treated hair that boosts shine and colour, while protecting from environmental pollutants.

The collection includes: PureServe Color Saving Shampoo (£32), a sulphate-free, plant-based formula that is kind to the scalp and gentle on hair colour without stripping hair of colour or natural oils; PureServe Color Saving Conditioner (£21), rich in polysaccharides and proteins, the lightweight conditioning lotion keeps the bounce while still leaving hair feeling soft, smooth and healthy; and PureServe Color Shield (£28), a lightweight multi-use serum that enhances shine, locks in moisture and helps protect from environmental pollutants that can oxidise colour and attack hair health and vitality.

Key ingredients in the range include sustainable brown algae, certified organic tilia extract and certified organic quinoa. The Intelligent Nutrients PureServe collection will be available online at intelligentnutrients.co.uk from October.