UAE telecom firm Etisalat announced the availability of the new generation iPhone X starting on Friday, November 3, on its website and stores across the country.

Etisalat 'iPhone for Life' subscribers owning the iPhone 7 and 7 Plus now have the exclusive opportunity to enjoy a free upgrade to the new iPhone X , iPhone 8, and iPhone 8 plus upon completion of 12 months into their contract, giving them flexibility to purchase the latest smartphone.

Etisalat was the first operator in UAE to bring Apple's 'iPhone for Life' programme to its UAE subscribers last year. At the launch of iPhone 7 and iPhone 7 plus, Etisalat customers had the chance to upgrade from an iPhone 6s and 6s Plus. This gave subscribers the opportunity to enjoy Apple's latest smartphones during the launch removing the need to wait until the end of the contract.

Customers buying a new iPhone on the smartpay offer of 18 or 24 month can upgrade to a new Apple smartphone free after completing 12 months into their contract. Moreover, subscribers who have completed less than 12 months of their plan can still opt to upgrade to the latest iPhone by paying an early upgrade fee for the remaining months of the contract.

Khaled El Khouly, Chief Consumer Officer, Etisalat said: "Etisalat's introduction of the global 'iPhone for Life' programme for the first time in the country last year gave our privileged customers a unique prospect of enjoying a free upgrade to Apple's new generation smartphones. The objective of this programme is to enable our customers to enjoy the journey of every new Apple smartphone and the technology benchmark every new device brings into the global industry."