Steady rise of yen is posing a threat to Japan technology exports

The relentless rise of the yen is posing a major headache for most of the ‘Made in Japan\' technology brands. They are at a crossroads and face a tough choice to escape the impact, said Yuji Furukawa, Representative Director and senior managing executive officer, Brother International, told Gulf News. He said 70 per cent of the company\'s printers are exported and billed in dollars. A strong Japanese currency hurts the nation\'s key export sector by making made in Japan goods less competitive abroad and cutting into repatriated overseas earnings. \"A rapidly appreciating yen has hurt Japanese exports and jeopardises the country\'s recovery from the twin disasters — March 11 earthquake and tsunami,\" he said. Santosh Varghese, Toshiba Gulf Computer systems division general manager, told Gulf News the effect is also being felt at his company. The relentless rise of the yen is posing a major headache for most of the ‘Made in Japan\' technology brands. They are at a crossroads and face a tough choice to escape the impact, said Yuji Furukawa, Representative Director and senior managing executive officer, Brother International, told Gulf News. He said 70 per cent of the company\'s printers are exported and billed in dollars. A strong Japanese currency hurts the nation\'s key export sector by making made in Japan goods less competitive abroad and cutting into repatriated overseas earnings. \"A rapidly appreciating yen has hurt Japanese exports and jeopardises the country\'s recovery from the twin disasters — March 11 earthquake and tsunami,\" he said. Santosh Varghese, Toshiba Gulf Computer systems division general manager, told Gulf News the effect is also being felt at his company.