lincoln cadillac battle luxury rivals
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

Via Chinese market

Lincoln, Cadillac battle luxury rivals

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Lincoln, Cadillac battle luxury rivals

The Lincoln Motor Company exhibit is shown on the first day of media preview days
Detroit - Arab Today

Faded US luxury brands Lincoln and Cadillac are finding a new cachet in China, a lucrative market that could help power their comeback against German and Japanese rivals back home.

Ford is banking on this momentum to steal the thunder from Volkswagen's Audi, BMW, Toyota's Lexus and Daimler's Mercedes-Benz, which dominate the US luxury market, when it unveils a new version of the iconic Lincoln Continental at the Detroit auto show Tuesday.

The Lincoln Continental, first introduced in 1939 and pulled off the market in 2002, will return to replace the luxury MKZ sedan in an updated version equipped with a six-cylinder, 3.0-liter engine, according to a concept car presented at the New York auto show early last year.

The split, winged grill will be replaced by a single, centered chrome grill. The car will be offered in front-wheel drive with an option for all-wheel drive, US automotive media have reported.

Lincoln also wants to distance itself from the pack by promoting its consumer services packaged in the "Lincoln Way" program.
"We want to tell the story of the brand," Kumar Galhotra, president of the Lincoln division, said in a phone interview.

Clearly, the company wants to capitalize on the Continental's prestigious past, when it was the vehicle of choice for US presidents from the 1960s to 1980s.

The Continental will be marketed in the United States and China this year, but not in Europe.

- Still coveted in China -

Both Lincoln and Cadillac, the premium division of General Motors, are finding their reputations still have weight in the world's largest auto market, China.

Cadillac sold 62,630 vehicles in China by the end of October, 13.3 percent up from 2014.

Lincoln, in its first full year in China, sold 11,630 vehicles in 2015 and already has a network of 33 dealerships that it plans to double by 2020.

In the United States, the two legendary brands also seem to be regaining some allure.

Sales have grown, stemming some of the bleeding inflicted by the crushing domination of the European and Japanese luxury brands over the last decade.

Cadillac sold 175,267 vehicles last year, a gain of 2.6 percent from a year ago. Lincoln reported 101,227 vehicles sold, up a solid 7.1 percent, in line with the luxury market's 7.7 percent rise.

By contrast, BMW, the top luxury brand in the US market, saw sales gain last year by 1.8 percent, to 346,023 vehicles.

"Overall the luxury market is doing well," said Karl Brauer, an analyst at Kelley Blue Book.

While luxury cars represent only 10 percent of all vehicles sold in the Untied States, they generate 50 percent of profits because of their large profit margins, according to analysts.

Both Cadillac and Lincoln know they need to lure young, hip, well-heeled customers, rather than their parents. It is a challenge: in 2014, the average Cadillac customer was 59.5 years old, according to IHS Automotive.

Last year, Cadillac moved its headquarters to New York's trendy SoHo district in Manhattan, and features this new staging ground in its advertising.

Polishing its modern image, the 113-year-old brand became the first automaker to partner with New York's inaugural men's fashion week last year.

Cadillac is offering personalized models in each luxury segment, borrowing a successful tactic used by German competitors.

The brand has targeted the sale of 500,000 vehicles per year and will create eight new models by 2020.

Ford meanwhile plans on four new models and annual sales of 300,000 vehicles by the end of the decade.
Source: AFP

GMT 06:15 2018 Tuesday ,23 January

Volkswagen clinches record sales

GMT 08:32 2018 Saturday ,20 January

in VW's next-generation Golf

GMT 05:13 2018 Friday ,19 January

Trucks and SUVs are king

GMT 07:31 2018 Thursday ,18 January

BMW aims to reignite US car sales

GMT 10:05 2018 Wednesday ,17 January

Renault posts record year

GMT 06:43 2018 Tuesday ,16 January

Yamaha motorcycle comes on command

GMT 06:41 2018 Monday ,15 January

Detroit Auto Show opens on Sunday

GMT 08:28 2018 Sunday ,14 January

Tesla faces fresh Norway lawsuit
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

lincoln cadillac battle luxury rivals lincoln cadillac battle luxury rivals

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

lincoln cadillac battle luxury rivals lincoln cadillac battle luxury rivals

 



GMT 09:54 2018 Wednesday ,24 January

'Friendly and kind' N. Korean skaters

GMT 09:36 2017 Thursday ,07 December

Heidy Karam’s contract to present talk show close

GMT 10:50 2012 Friday ,20 January

Dusty weather expected in UAE on Friday

GMT 09:35 2018 Saturday ,13 January

New Zealand bat first in third ODI against Pakistan

GMT 10:48 2017 Saturday ,23 December

Meryl Streep's brand under threat

GMT 06:53 2017 Thursday ,11 May

17th Doha Forum To Begin Sunday

GMT 10:30 2017 Thursday ,23 November

Reports underline proliferation of weapons in Arab world

GMT 07:46 2017 Monday ,30 October

Catch it early, treat it early and move on

GMT 08:05 2015 Tuesday ,17 February

Conan O'Brien is first late night host to film in Cuba

GMT 16:17 2018 Thursday ,30 August

Five Saudi women pilots granted GACA licences
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice