\social media\ no panacea for traditional news outlets
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

Build brand loyalty, not through search engines

\'Social media\' no panacea for traditional news outlets

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice \'Social media\' no panacea for traditional news outlets

Page with the adress of the micro-blogging site Twitter website
Washington - Arab Today

Page with the adress of the micro-blogging site Twitter website News organisations get the most engaged readers by working on their own to build brand loyalty, not through referrals from social media or search engines, a study showed Monday. The Pew Research Center found that "direct visitors" who use the news outlet's specific address or have it bookmarked stay about three times as long as those who come from a search engine or Facebook.
"Facebook and search are critical for bringing added views to individual stories, but, the data suggest it is hard to build relationships with those users," said Amy Mitchell, Pew's director of journalism research.
"For news outlets operating under the traditional model and hoping to build a loyal, paying audience, it is critical for users to think of that outlet as the first place they should turn."
The study underscores the challenges of news organisations trying to make a transition from print to digital -- and keep revenues flowing.
It also suggests limits to the idea of "social news" helping traditional media organizations.
The study, in collaboration with the Knight Foundation, found a higher level of engagement from direct visitors across the full mix of sites studied.
Even sites such as Buzzfeed and NPR, which have an unusually high level of Facebook traffic, saw greater engagement from those who sought them out directly, the researchers said.
The study found it is difficult for news outlets to convert a "social" referral to a permanent direct visitor.
Of the sites examined, the percentage of direct visitors who also came to the site via Facebook was extremely small, ranging from 0.9 to 2.3 percent, with the exception of Buzzfeed at 11.3 percent.
Similarly, the percentage of direct visitors who came to a site through a search engine ranged from 1.3 percent to 4.1 percent, with one notable exception -- examiner.com at 8.6 percent.
The researchers studied traffic using comScore data from April to June 2013 at 26 major news sites including CNN, BBC, The New York Times, Huffington Post and others.
Most people accessed the news on their computers using three methods -- direct access, search or social media. But a small percentage came from other sources including email, message boards and other websites.
For mobile news, Pew found the browser was used more than a dedicated mobile app, although it noted that only half of the news sites studied had such an app.
Source: AFP

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

\social media\ no panacea for traditional news outlets \social media\ no panacea for traditional news outlets

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

\social media\ no panacea for traditional news outlets \social media\ no panacea for traditional news outlets

 



GMT 05:06 2024 Tuesday ,06 February

New hunt for flight MH370 gets under way

GMT 06:15 2018 Tuesday ,23 January

Volkswagen clinches record sales

GMT 09:54 2018 Wednesday ,24 January

'Friendly and kind' N. Korean skaters

GMT 11:03 2018 Tuesday ,23 January

No end to eyesores at Taj Mahal

GMT 10:56 2017 Tuesday ,21 March

MP amongst Palestinians kidnapped by IOF overnight

GMT 18:05 2012 Friday ,09 November

Rome film fest favours emerging directors

GMT 12:19 2016 Monday ,28 March

Japan loses track of $273m black hole satellite

GMT 21:39 2017 Monday ,06 March

Arab Movement forces control Timbuktu

GMT 14:13 2017 Saturday ,11 March

CHELSEA Beat SWANSEA City 3-1

GMT 09:09 2017 Thursday ,21 September

Kagawa leads Dortmund 'fire engine' back

GMT 06:43 2017 Thursday ,23 March

Wael Jassar says he still works with Arabica

GMT 07:41 2017 Thursday ,16 March

IOF raid West Bank, injure five, arrest 23 by dawn

GMT 12:37 2017 Wednesday ,15 March

Antarctic penguin numbers
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice