Emirates Airline continues to engage with its fans far and wide as it becomes the first airline to hit the coveted one million follower mark on Instagram. The remarkable achievement positions the airliner as the largest transportation brand on the popular photo and video-sharing platform.
Recently named the world's most valuable airline brand, Emirates launched its Instagram channel in November 2013. In less than three years, the airline's diverse and engaging content on Instagram has generated over 5.8 million likes and comments. From sports, lifestyle and travel, to adventure and food, Emirates uses the channel to tell visual stories that embody what the brand stands for: connecting people with what they love. Creative activations such as its hugely popular "Emirates Cabin Crew Instagrammers" campaign - where six members of the airline's cosmopolitan cabin crew community exclusively took over the Emirates Instagram channel to showcase their life, travels and experiences - generated over 1 million likes and comments in less than two months.
"As the old saying goes, a picture is worth a thousand words. Instagram is a great platform for us to share inspiring visual content about our people, interesting aspects of our operations, places to see, and things to do while travelling. Emirates has grown its Instagram following organically, and we are proud to hit the 1 million followers milestone," said Boutros Boutros, Emirates' Divisional Senior Vice President, Corporate Communications, Marketing & Brand.
Aside from its recent Instagram milestone, Emirates has also become the first airline to hit 500,000 followers on LinkedIn. This positions the airline as the most followed travel brand in the world on the professional social media network as well as the most followed brand in the Middle East. With a combined community size of over 11 million users across Facebook, Twitter, LinkedIn, Google+ and Instagram, Emirates has set the bar for engagement, not only in the airline category but amongst other lifestyle brands.
"Our engaged and growing audience on social media reflect the deep-rooted connection that our customers and fans have with the Emirates brand. We would like to thank all of our fans for their support. We will work hard to continue surprising and delighting them with relevant, entertaining, and inspiring initiatives," Boutros added.
To thank its 1 million Instagram followers, Emirates has launched a month-long global competition on Instagram with flight tickets and free gifts up for grabs. To participate, users need to upload a photo or video on Instagram featuring Emirates, using the hashtag #ILoveEmirates and mention @emirates for a chance to win a pair of Economy Class tickets to any one of Emirates' 150 destinations, or one of five goodie bags featuring products and merchandise from the Emirates Official Store.
Source: WAM
GMT 17:01 2018 Thursday ,30 August
Television reporter killed in MexicoGMT 08:25 2018 Tuesday ,23 January
Turkish Cypriot paper attacked over Syria 'occupation' headlineGMT 08:42 2018 Saturday ,20 January
Mobile connection partially restored in war-torn east UkraineGMT 08:35 2018 Thursday ,18 January
Republican senator slams Trump for Stalin-like attacksGMT 12:02 2018 Wednesday ,17 January
Federer urges players not to act like 'robots'GMT 09:56 2018 Saturday ,13 January
Plot twist as Pakistani soap operas seekGMT 08:11 2018 Friday ,12 January
Julian Assange: WikiLeaks' fugitive anti-heroGMT 11:27 2018 Thursday ,11 January
Islamic State retreats online to 'virtual caliphate'Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor