Apple is dabbling with the idea of making online television programming in a move that would challenge established players such as Netflix and Amazon Prime, according to show-business magazine Variety.
Variety cited unnamed sources as saying that the California-based company has chatted in recent weeks with Hollywood executives to assess interest in leading an effort to make original content for Apple.
Apple told AFP that it would not comment on what it referred to as "rumor and speculation."
Industry trackers have wondered what the vision is for Apple TV set-stop boxes, which the company downplayed as a "hobby" after the original version was released in 2007.
Online streaming of films and television shows has since become a mainstay of home entertainment, setting up the potential for Apple to combine iTunes digital offerings with its hardware for delivering content to the biggest screens in living rooms.
Apple TV news is expected to be part of a September 9 media event the company will host in San Francisco.
In trademark enigmatic style, the emailed invitations to the event provided little more than the time and place of the event. Beneath graphics based on the Apple logo was written "Hey Siri, give us a hint."
The timing of the Apple event did not come as a surprise since the company is known to host September events to announce iPhone updates.
Rumors about the coming event included the possibility of new iPhone models and news about Apple TV set-top boxes.
Source: AFP
GMT 17:01 2018 Thursday ,30 August
Television reporter killed in MexicoGMT 08:25 2018 Tuesday ,23 January
Turkish Cypriot paper attacked over Syria 'occupation' headlineGMT 08:42 2018 Saturday ,20 January
Mobile connection partially restored in war-torn east UkraineGMT 08:35 2018 Thursday ,18 January
Republican senator slams Trump for Stalin-like attacksGMT 12:02 2018 Wednesday ,17 January
Federer urges players not to act like 'robots'GMT 09:56 2018 Saturday ,13 January
Plot twist as Pakistani soap operas seekGMT 08:11 2018 Friday ,12 January
Julian Assange: WikiLeaks' fugitive anti-heroGMT 11:27 2018 Thursday ,11 January
Islamic State retreats online to 'virtual caliphate'Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor