Italian fashion brand Max Mara
Italian fashion brand Max Mara have teamed up with eco-fabrics company Saluzzo Yarns for a new four piece collection priced from $220 to $700 and available in the brand's stores around the world from January onwards
.
Titled Weekend Max Mara, the new line features four garments produced from recycled fabric.
"We are very satisfied with this project, which is innovative, responsible, fashionable and proudly Italian," Max Mara Group fashion director Laura Lusuardi told WWD.
The pieces include a flared trench coat, a collarless jacket, a T-shirt and a pencil skirt. All are constructed in Saluzzo Yarns' 'Newlife' fabric, an antibacterial, UV-resistant and breathable fabric made from recycled fibers sourced from plastic bottles collected in Northern Italy. The entirely mechanical recycling process also saves water and electricity, and reduces carbon emissions.
Aesthetically, it's standard Max Mara with bold houndstooth patterns in both blown-up and shrunk-down versions. The fashion brand has also installed 11,000 rooftop solar panels to create green electricity for its factories.
Source: Relaxnews
GMT 07:59 2018 Monday ,22 January
Fashion superstar Slimane to take overGMT 13:06 2018 Tuesday ,16 January
The London Fashion Agency relaunches as LFAGMT 10:19 2018 Sunday ,14 January
launches Holographic Content collectionGMT 10:21 2018 Wednesday ,10 January
Unveils London boutique and appoints MG EmpowerGMT 11:58 2018 Monday ,08 January
L'anza unveils sprayable styling paste AirpasteGMT 13:58 2018 Thursday ,04 January
jane iredale launches cruelty-free make-up brushesGMT 12:56 2018 Wednesday ,03 January
HAX launches and appoints Bux & Bewl CommunicationsGMT 11:02 2017 Thursday ,28 December
Three Miss America officials resign, one apologizesMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor