yas island hotels benefit as chinese tourist numbers soar
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

Yas Island hotels benefit as Chinese tourist numbers soar

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Yas Island hotels benefit as Chinese tourist numbers soar

Yas Island's hotels
Abu Dhabi - Arab Today

Yas Island's hotels have had a bumper six months on the back of growing Chinese interest in the U.A.E. as a tourist destination.
Average occupancy at Yas Island's hotels rose in the first half of the year, hitting 84 per cent – up from around 70 per cent a year earlier, as a massive 14,000-person delegation from the direct sales company Nu Skin China in March swelled figures.
Occupancy rates are usually higher in the second half of the year, driven by demand for winter sun and the annual Abu Dhabi Grand Prix.
Overall hotel room occupancy in Abu Dhabi in the six months to June stood at 77 per cent, up from 69 per cent in the same period last year, according to data from the Abu Dhabi Tourism and Culture Authority.
Chinese tourists are Abu Dhabi's fastest growing hospitality segment – with the total number of guest nights growing 115 per cent in the past six months, according to the ADTCA.
"The demand from China has grown at a staggering rate,” said Clive Dwyer, the director of Yas Island Destination Management.
A paper from the management consultancy BCG expects the value of Chinese outbound travel to grow at about 17 per cent per year up to 2020, as high economic growth rates fuel the country's outbound tourism market.
Yas Island's Rotana hotel is planning to introduce package holidays to cater to the Chinese market, as well as hiring a fluent Mandarin speaker to encourage new guests.
"We're seeing noticeable interest from the Chinese markets, and we're supporting that with a lot of new initiatives,” said Karim El Guanaini, a vice president at Yas Island destination management.
"The Chinese market has been identified as a market that needs a lot of awareness, business development and an on-the-ground presence,” he said.
"We've decided to boost in-market representation, and do a lot of public relations work” as well as launching a micro-site with Expedia to advertise the island, Mr El Guanaini added.
Islamic tourism from China presents a growth opportunity for Abu Dhabi. China is home to about 20 million Muslims.
"Islamic tourism in China is reasonably affluent. We've identified Islamic holiday tour operators to work with – it's something we're quite keen to consider, ” Mr El Guanaini said.
While Islamic tourism from China to Abu Dhabi "hasn't yet taken off”, Mr El Guanaini continued, "with a bit more of a push from ourselves and from the tourism authorities, it could really take off”.
Vivian Xu, assistant to the chief executive at the Yue Club, a high-end Chinese tour operator, says that the U.A.E. caters to Chinese tourists looking both for luxury brands and investment opportunities.
"What our clients want is luxury hotels, shopping, and designer brands,” she said.
"The U.A.E. can cover all of this. It also provides our clients the chance to look at business opportunities to invest in.”
A number of travel operators from China visited Yas Island yesterday as part of the Chinese Visitor Summit, which aims to link Abu Dhabi's tourism industry with Chinese tour operators.
But lack of follow-up by U.A.E. companies and a shortage of fluent Mandarin speakers are both limiting the ability of U.A.E. companies to cater to the Chinese market, said Robert Nicholas, the managing director of npimedia, which organised the conference.
"You need people who can speak [the] language,” he said. –
Source: The National

 

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

yas island hotels benefit as chinese tourist numbers soar yas island hotels benefit as chinese tourist numbers soar

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

yas island hotels benefit as chinese tourist numbers soar yas island hotels benefit as chinese tourist numbers soar

 



GMT 10:31 2014 Tuesday ,23 December

Mirages of failure: Lebanon cannot wait

GMT 16:17 2018 Thursday ,30 August

Five Saudi women pilots granted GACA licences

GMT 12:34 2017 Friday ,29 December

Egypt church attack death toll rises to 10

GMT 01:39 2017 Thursday ,12 October

“will never go back to the internal division”

GMT 10:02 2017 Thursday ,14 December

Saudi filmmakers, businessmen eye return

GMT 14:38 2016 Thursday ,15 September

Aleksander Ceferin Elected New President of UEFA

GMT 07:59 2014 Sunday ,27 July

8 killed in Afghanistan's Kandahar attack

GMT 15:53 2015 Wednesday ,26 August

Iran urges US to release 19 detainees

GMT 01:12 2012 Wednesday ,10 October

Libya consulate was invaded, torched by armed mob

GMT 20:54 2016 Sunday ,04 September

SOHR: 21 Daesh militants killed in Syria

GMT 10:18 2017 Thursday ,04 May

Emirati efforts lead to Al Sarraj-Haftar meeting
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice