Novel customer loyalty management mobile App for merchants

eGrove Systems launches an innovative mobile app that aims to assist retailers to build customer loyalty by letting their customers manage personalized coupons, reward points and keep informed regarding current deals. Elite Loyalty App is designed to strengthen the bond between customers and merchants; encouraging frequent shopping visits to the merchant’s store. It is compatible with iOS and Android, ELA API helps to integrate with any Web application. It is a feature rich application that takes customer service and loyalty to new heights by breezing through a wide range of amenities such as customer reward points, daily deals and loyalty coupons. eGrove Systems foresees increased business transactions using ELA as the merchant can specifically target customers with custom built deals, offers and bonuses. Merchants who use ELA reportedly get the benefit of captivating their customers. With this loyalty app merchants create Exclusive Coupons for their customers and make them earn more reward points by customizing more exciting deals based on their purchase trends. eGrove also provides white labeling and customizing the application to the needs and requirements of the merchant. Sathish Kumar VG, CTO - eGrove Systems, while formally launching ELA for global sales said “ELA has an intuitive dashboard that gives you real-time data about your clientele and their purchase patterns. Elite Loyalty App has been designed in such a way that both customers and merchants have independent and powerful functionalities and user interface. ELA’s GEO fencing feature is an innovative idea and ELA’s API is being built to integrate with any ERP or Store Management System.” Elite Loyalty App has been released with a free Demo version to download mobile version: iPhone users can download this app at iStore and Android users can download this app at Google play. There is also a merchant version that can be accessed via web browsers. This application includes simple and secure registration process with mobile & email confirmation. It provides its users with eWallet to electronically store their Loyalty Cards so that the user never misses on reward points or to encash them. All registered users can easily track their Loyalty Rewards & Coupon details. This software can also be configured to launch periodical or ad hoc time-sensitive Deals & Rewards and the details can be pushed to the customer’s smartphone. ELA can search for stores nearby or affiliate store-fronts and this will increase the revenue generated from a customer or a group. Elite Loyalty App comes with a clutter-free dashboard with live data to keep track of a merchant’s clientele and their interactions using the app. Management of customers, deals, reward points, branches, notification and customer group management are the standard features of ELA. According to company sources, merchants can target their customers based on their likes, purchase trends, age, gender, demography and other parameters by generating exclusive offers and deals. If a merchant has a chain of stores or affiliate store-fronts or outlets, his customers can get to know of these via location based alerts by ELA, therefore bringing them closer to the merchant’s business. The forthcoming version of ELA includes several new features such as visiting offers, social sharing offers and invite to friend offers. It also includes signup bonus for first use & redemption of reward points. The QR Code scanner will be implemented for identifying the customer visits. Source: PRWEB