Chanel unveiled a sneak peek Monday of a splashy music video featuring US pop star Pharrell Williams and British supermodel Cara Delevingne that retraces the birth of the fashion house's iconic jacket.
A sample of the clip has Williams in the role of Austrian Emperor Franz Joseph waltzing in a dark and dreamy ballroom with wife Sisi, played by Delevingne, who's gone brunette for the occasion.
The full eight-minute video, directed by designer Karl Lagerfeld, is to premiere at Chanel's December 2 fashion show in Austria.
In the clip, titled "Reincarnation", the musician behind the global hit "Happy" sings his new song "CC The World" with the model, according to Chanel.
It's a video drawn from the moment that inspired fashion house founder Gabrielle "Coco" Chanel to create her iconic jacket.
In that episode Chanel was staying at a hotel in the suburbs of Salzburg in 1954 when the outfit of a lift operator there gave her the idea for the piece of fashion history.
"It was the moment to show the origins of the Chanel jacket ... the jacket of a lift operator reincarnated as a timeless piece of women's clothing," said Lagerfeld.
After Mumbai, Edinburgh and Dallas, the fashion house has chosen the 18th century rococo Leopoldskron Palace in Salzburg for this year's "Metiers d'art" event, which showcases the work of skilled artisans.
GMT 09:51 2018 Saturday ,13 January
Japan's 'Virtual Currency Girls' debut to fan frenzyGMT 10:20 2017 Sunday ,31 December
Jay-Z, Beyonce imagine daughter as US leader in new videoGMT 10:18 2017 Friday ,29 December
Beyonce's sister Solange reveals autonomic disorder, cancels showGMT 11:35 2017 Friday ,22 December
Spanish court to hear paternity suit against Julio IglesiasGMT 08:58 2017 Friday ,11 August
Reveals secrets of Haifa crisis, al-SobkyGMT 15:09 2017 Monday ,31 July
McCartney's new album might have song about TrumpGMT 08:03 2017 Friday ,28 July
Kanye pushes back against fan suit on exclusive album dealGMT 07:58 2017 Friday ,28 July
'Thrones' cast talk love as new trailer dropsMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor