danish retailer launches solid gold phone
Monday 17 February 2025
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

Danish retailer launches solid gold phone

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Danish retailer launches solid gold phone

Dubai - Arabstoday

It doesn\'t do email, the internet, have a camera, games or GPS navigation, but a new mobile phone from Denmark is literally solid gold. Danish retailer Aesir said it hopes to sell its $57,400, limited-edition 18-carat gold phones to Moscow\'s fashion-forward elite. The phone, which took three years to develop, is \"not a play thing,\" company founder Thomas Jensen said. It features no extra applications: No email, games, camera or GPS navigation, but its target clients are the ultra-wealthy, who have staff to manage their calendars and chauffeur them around town.\"It\'s a collector\'s item. People are used to collecting, say, watches, while designer phones is a practically empty niche,\" Jensen said. The firm says it will design a new phone every 18 months and produce no more than 5,000 of its classic model, sold for €42,000 in gold and €7,250 ($9,867) in stainless steel. \"Moscow is becoming a booming contemporary art city. At first people here had only money but now they have style. Their spending is more intellectual and sophisticated,\" said Mathias Rajani, Aesir\'s chief commercial officer. Several of Denmark\'s richest families, including the owners of toymaker Lego, invested in the developing the blocky, streamline phones, designed by Yeves Behar. Luxury market analysts see Aesir\'s designs as an alternative to high-end, gem-encrusted mobiles by Nokia\'s British mobile subsidiary Vertu, costing from $6,500 to $72,500. Russia\'s ultra-rich may well plunk down thousands to flaunt Aesir\'s gold mobiles, art-market investment expert Natalia Legotina said. But she doubted the phones would become collector\'s items. \"It could find a place in the Russian market but definitely not in the cultural elite circles, which favour new smartphone models,\" said Legotina, the Moscow representative of British consultancy Art Market Research. \"It will interest Russian Oligarchs and their girlfriends as well as businessmen whose social circles demand accessories that act as class indicators,\" she said.Aesir, which is rolling out models in Cyrillic and Chinese, generated buzz with its glitzy promotion in Moscow last week. \"This phone is amazing - the innovations behind it are also great,\" said Russian tycoon Vadim Dymov, who owns a meat-packing plants in Moscow and has several conceptual art projects.

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

danish retailer launches solid gold phone danish retailer launches solid gold phone

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

danish retailer launches solid gold phone danish retailer launches solid gold phone

 



GMT 05:17 2024 Wednesday ,07 February

Amazon to open first cashierless shop

GMT 06:15 2018 Tuesday ,23 January

Volkswagen clinches record sales

GMT 09:54 2018 Wednesday ,24 January

'Friendly and kind' N. Korean skaters

GMT 16:55 2017 Saturday ,09 September

6.3 million people ordered to evacuate in Florida

GMT 11:26 2017 Monday ,11 September

Bahrain's newspapers on local events

GMT 09:46 2017 Sunday ,17 September

Taboos and law deter organ donors

GMT 08:43 2017 Tuesday ,27 June

No reason to be scared of Skype

GMT 19:06 2017 Tuesday ,21 March

Nagla Mahmoud designs accessories

GMT 12:15 2012 Friday ,02 March

NCMS has predicted a windy weather in the UAE

GMT 10:17 2012 Wednesday ,04 July

New Volkswagen

GMT 23:46 2016 Monday ,21 November

Police foil planned suicide attack in France

GMT 21:22 2016 Wednesday ,12 October

Zamalek arrives in South Africa to play with Sundowns
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice