mobile advertising worth 53 bn in 2011
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice
Emiratesvoice, emirates voice
Last Updated : GMT 05:17:37
Emiratesvoice, emirates voice

Mobile advertising worth $5.3 bn in 2011

Emiratesvoice, emirates voice

Emiratesvoice, emirates voice Mobile advertising worth $5.3 bn in 2011

London - AFP

Some $5.3 billion was spent on mobile digital advertising in 2011, a survey showed Wednesday in the first industry-sponsored measure of what is expected to be a booming market. The survey by the Interactive Advertising Bureau with its IAB Europe affiliate and the research firm IHS found the Asia-Pacific region accounted for 35.9 percent of global revenues, followed by North America with 31.4 percent and Europe 25.9 percent. Latin America tallied 3.5 percent and the Middle East and Africa 3.2 percent, the survey found. More than half of the revenues ($3.3 billion) were search-related, while $1.5 billion was from display ads and $536 million from messaging. \"As mobile accelerates its global footprint, it is vital that we measure the worldwide and regional opportunities for advertisers,\" said Anna Bager, vice president of the IAB Mobile Marketing Center of Excellence. Alain Heureux, president and chief executive of IAB Europe, said, \"Hyper-personal and always-on, mobile has a tremendous potential as an advertising medium. We are recognizing the need for accurate and comprehensive data to support and provide evidence for its future growth.\"

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mobile advertising worth 53 bn in 2011 mobile advertising worth 53 bn in 2011

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mobile advertising worth 53 bn in 2011 mobile advertising worth 53 bn in 2011

 



GMT 09:54 2018 Wednesday ,24 January

'Friendly and kind' N. Korean skaters

GMT 11:07 2017 Saturday ,14 October

Lufthansa to swallow lion's share

GMT 06:15 2018 Tuesday ,23 January

Volkswagen clinches record sales

GMT 05:17 2024 Wednesday ,07 February

Amazon to open first cashierless shop

GMT 05:04 2024 Tuesday ,06 February

Skincare PR Performance Full Year 2017

GMT 11:28 2015 Friday ,07 August

Rich countries could be at risk of worse flooding

GMT 05:29 2015 Wednesday ,22 July

Greenpeace: China air pollution levels fall

GMT 01:06 2015 Friday ,17 July

Major greenhouse gases hit record highs in 2014

GMT 11:56 2017 Thursday ,22 June

Algerian prime minister confident

GMT 10:48 2011 Friday ,14 October

Phones contaminated with bacteria

GMT 10:43 2017 Wednesday ,01 February

Clash leaves 24 militants dead in south Afghanistan

GMT 06:37 2017 Wednesday ,23 August

Salama denies tension with Interior Ministry

GMT 07:48 2017 Wednesday ,29 November

Bubble or brave new world? Bitcoin breaks $10,000 barrier
 
 Emirates Voice Facebook,emirates voice facebook  Emirates Voice Twitter,emirates voice twitter Emirates Voice Rss,emirates voice rss  Emirates Voice Youtube,emirates voice youtube  Emirates Voice Youtube,emirates voice youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

emiratesvoieen emiratesvoiceen emiratesvoiceen emiratesvoiceen
emiratesvoice emiratesvoice emiratesvoice
emiratesvoice
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
emiratesvoice, Emiratesvoice, Emiratesvoice