Launch attracted company officials and car dealers from all over the Middle East and GCC region Dubai: After its most recent launch into the European market this past July, the new Mitsubishi ASX is now on the Middle East car market.
Hosted by the Mitsubishi Motor Corporation (MMC), the launch of the new vehicle took place in Dubai yesterday, attracting car dealers from all over the Middle East and GCC, in addition to top Mitsubishi officials from Japan. The ASX was also available for a test drive.
Fuel efficient
"It's a smaller SUV with a smaller engine size, but it's also got the capabilities of a two-wheel and a four-wheel drive," said Joseph Rogan, Sales Director at Al Habtoor Motors, the exclusive dealer for Mitsubishi, Bentley, Aston Martin and TEMSA in the UAE.
The ASX is a mid-sized SUV powered by a fuel-efficient 2.0 litre petrol engine. It also comes with a price tag starting from Dh74,500 in the UAE. "The growth of Mitsubishi has been tremendous," Rogan said. The new ASX will be competing with other vehicles in the market, he said.
Speaking of the current car market, Rogan said that it's "coming back together again. It's growing again. Now that we've got the ASX on board, we believe it's going to be a great opportunity for us." Asked about the outlook for 2011, Rogan said, "It's still a bit early to predict what the market will be like next year, but so far our sales growth have been 27 per cent.
"Since its launch worldwide, it's been very well received and we believe it will be doing well in this region too," he said.
From Gulfnews
Image text: The ASX is a mid-sized SUV powered with a fuel-efficient 2.0 litre petrol engine. It also comes with a price tag starting from Dh74,500 in the UAE.
GMT 13:02 2017 Wednesday ,08 March
Crash test dummies sacrifice livesGMT 08:18 2015 Monday ,26 October
Lexus launches the GS F With a 5-liter V8 engine and eight-speed sportsGMT 06:28 2015 Saturday ,26 September
Mercedes is sizing up its luxury SUV optionsGMT 13:25 2015 Friday ,07 August
Jaguar F-Pace endures extreme testsGMT 12:32 2015 Thursday ,16 July
New Toyota EV to offer 107km per gallonGMT 10:06 2015 Saturday ,27 June
Chevrolet lifts lid on 2016 Camaro ConvertibleGMT 11:39 2015 Monday ,08 June
New Opel Astra fit for funGMT 07:23 2015 Sunday ,10 May
Chevrolet speedway aero kit revealed for Indy 500Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor