The hotel is located in Central Pattaya, a short distance from the beach and surrounded by entertainment and shopping outlets. Chairman of the Executive Board of Central Plaza Hotel Public Co. Ltd. Suthikiati Chirathivat said that the company believes Pattaya has enormous potential for future growth in tourism. “We believe that there is tremendous scope in Pattaya for us across all of our brands, and are very pleased indeed that Centara Boutique Collection will be represented by such an outstanding property,” he said. Nova Hotel&Spa Pattaya General Manager Austin Robinson says that the hotel is intimately scaled, with just 79 rooms and suites, and is most suitable for individuals, couples, and small groups of friends. “This is, we believe, a concept that is perfect for Pattaya, and I and my team look forward to introducing guests to the Boutique Collection experience,” he said. As part of the Centara Boutique Collection, the hotel offers understated luxury along with a good range of facilities including a spacious swimming pool complete with pool bar and a fitness center. Spanning five floors, the SPA Cenvaree offers holistic experiences, rejuvenation practices, and therapeutic treatments such as Vichy, hydrotherapy, and the signature Dead Sea Mud treatment. Several massage rooms are available for individuals and couples, as well as a steam room and seawater pool. Glow is the hotel’s all-day-dining restaurant, serving Asian flavours and international cuisines and offering indoor and outdoor seating, while M Bar on the mezzanine floor offers a typical pub atmosphere. Resort hotels in the Centara Boutique Collection are designed to an intimate scale and are for independent-minded travellers who appreciate architectural style and fine interiors, and who prefer to relax in secluded surroundings away from the crowds. Each of the properties is unique and individual, hence the slogan “As Individual as You.” Centara Hotels & Resorts is Thailand’s largest operator of hotels, with 38 deluxe and first-class properties covering all the major tourist destinations in the kingdom. A further 16 resorts in the Maldives, Philippines, Vietnam, Bali Indonesia, Srilanka, and Mauritius Indian Ocean, brings the present total to 54 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 25 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, and the company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels&Resorts also operates two state-of-the-art convention centers in Bangkok, and one in Udon Thani in northeastern Thailand
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