Brandnation has extended its beauty pr portfolio with the addition of self-tan brand St Moriz, after a competitive pitch process. Brandnation will be managing a wide-ranging brief that includes PR, social media and brand content including video and photography and will be launching the brand's international blogger programme in 2017. The agency will also be undertaking an extensive blogger, ambassador and influencer programme as well as managing all VIP and celebrity seeding.
The St Moriz brand was launched in the UK in 2008 and all its products are developed by salon professional experts. The product range covers all aspects of self-tanning, including preparation and maintenance products and accessories, tan gels, lotions, sprays and mousse formulas. 2017 sees St Moriz further develop its product offering with the Advanced Pro range, created to deliver the most advanced formulations at affordable prices.
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