Silent Assembly launches in the UK & appoints BRIGHT LIGHT
Lingerie brand Silent Assembly
London - Arab Today
BRIGHT LIGHT has been appointed to handle the PR for lingerie brand Silent Assembly. The brand is the brainchild of lingerie innovator Kay Cohen (Victoria’s Secret Biofit Bra, Pleasure State and Elle Macpherson Intimates) and features modern lingerie that meets the demands of everyday life. The collection offers supreme comfort with its patented Curvessence Technology which replaces metal underwires with engineered nylon ribs which contour perfectly to the left and right sides of the body, delivering incredible fit and all day comfort. BRIGHT LIGHT has used its experience and knowledge of the lingerie market to develop a 360 media campaign to launch the brand in the UK.
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With Job Cuts, China Deal
France's Carrefour revamps operations
Paris - Emiratesvoice
France's Carrefour group said Tuesday it is overhauling its business in a transformation plan involving thousands of job cuts, a product revamp and new partnerships in China. Carrefour, which was the world'sTo partake in Beiteddine Festivals
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Beirut - NNA
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Paris - Emiratesvoice
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'Friendly and kind' N. Korean skaters
Taipei - Emiratesvoice
North Korea's figure skaters Ryom Tai-Ok and Kim Ju-Sik are "friendly and kind and a little bit shy", South Korea's Kim Kyueun said Tuesday ahead of their hugely anticipated Olympic appearance. The skater is competing with her partner Alex Kam in theFor $11.6 Bn
Sanofi buys US haemophilia treatment
Paris - Emiratesvoice
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to 'eternal style' of late Alaia
Paris - Emiratesvoice
Two months after legendary designer Azzedine Alaia's sudden death plunged the fashion world into mourning, an exhibition in homage to the "King of Cling" opens Monday in his studios in Paris. The Tunisian-born designer, renowned for the way his clothes hugged the body, died suddenly in November aged 82, reportedly of heart failure after falling down the stairs at his home. The diminutive maverick, who ignored fashion week convention by showing when and where he wanted, in July produced his first couture collection in six years to rapturous reviews. Now some of his most iconic dresses are going on display in the glass-roofed gallery next to his studio and home in the Marais district where he used to show his creations. It includes the dress worn by supermodel Naomi Campbell, his longtime friend and muse, when she led
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All rights reserved to Arab Today Media Group 2021 ©
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