British make-up brand lila\'lli launches

lila\'lli is a new British multi-functional cosmetic brand created by cosmetic scientist Amina Ajayi. After earning a BSc in Cosmetic Science, Amina worked in-house for cosmetic and skincare companies in product development. She then branched out as a freelance consultant, offering her expertise and experience in product development, marketing and quality control before deciding to launch her own brand. After two years in development, lila\'lli offers a range of multi-functional colour cosmetics that combine everyday core essentials with bold colours and high quality formulations. The range is all about multi-functionality; using a single product in a number of different ways. The debut range includes four products, Lip Collision, Pigment Infusion, Line.Define.Fill and False Lashes, priced between £7 and £15. The collection is available via the brand\'s website.